Video on Demand or VOD is a system of video delivery that enables you to distribute and monetize your content to your audience, anytime, anywhere.
It enables your users to watch your video content when they want and on whichever device they choose.
Within your Platform, your audience will have the ability to watch and re-watch your content, search for new content, and make one-off purchases for exclusive content.
Video on Demand is much more than just on-demand viewing of entertainment content, as you would find on Netflix, Hulu, or Amazon Prime. For next-generation broadcasters and creators, it offers a fast time-to-market and a rich feature set, previously only accessible to global players and their unlimited budgets.
As a content creator, you can use your Video on Demand platform to distribute and make subscription-based revenue from your content. You can make your niche content revenue-generating, whether it is tutorial or e-learning based, conference content, instructional material such as fitness classes or cookery classes, or event streaming such as sports, art, and music festivals.
In looking for a Video on Demand Platform, there are several features that you should consider, to embrace the opportunities that VOD will provide your content and your audience:
1. Video Content Management System (CMS)
Organizing your content behind the scenes in a well-built CMS will lead to a more engaged subscriber base. VOD platforms that do not coordinate their content by categories or topics will not gain from the benefits of longer watch-time and content discovery, which ultimately converts to increased revenue.
2. Apps - Mobile first
It’s essential for the foundations of your video business that you have your own branded web site and a platform from which to share your video content with your audience online. You want a platform into which you can upload your videos, set your pricing model, and manage subscriptions.
Once your site is active, you will want to think about how and where your content is accessed, and upgrade your offering to include apps for iPhone and Android devices. Streaming apps allow your audience to view your content exactly how and wherever they choose, enabling you ultimately to generate even more income from them.
These OTT apps should be as customizable and flexible as your web site, and provide the same branding experience for your users.
Your subscribed users want to receive relevant alerts from you, including but not limited to the following examples:
- When you’re going to go live
- When content is added
- When content is removed
Find a VOD Platform that enables you to send in-app notifications, to capture your audience when they’re most engaged with your content.
4. White-label and branding capabilities
When using platforms such as Vimeo or YouTube, you have little ability to remove advertising or customize the look and feel of the Platform. You will also be limited in the branding available when distributing the content on your web site or social media channels.
Build your brand with a Video on Demand Platform that will offer you more flexibility, allowing you to add your logo, brand colors, and backgrounds to your apps or web pages.
5. Monetization of your video content
Video monetization is the process of making money from your audience accessing your video content. This can be achieved in several ways; the main models are those that focus on advertising, subscriptions, or direct transactions.
AVOD - Advertising Video on Demand
AVOD or Advertising Video on Demand is where advertisers pay to put their ads in front of your audience, similar to YouTube’s model.
For your audience, the benefit of this model is that they get access to your content for free in exchange for sitting through advertisements.
The more people or, the more interactions that an advert on your video gets, the more profitable it can be. The main drawback to the AVOD model is that it generally provides lower revenues for creators, as it is usually paid on a per-view or impressions basis, and these are often meager rates.
SVOD - Subscription Video on Demand
In SVOD or Subscription Video on Demand, users pay a recurring subscription to access your videos, similar to the set-up of Netflix or Disney+. A user pays a set price each month to consume as much content as they wish; if payment stops, access stops.
SVOD is the most profitable method of making money from videos and enables you to focus on creating content and not tracking income, knowing it is generated regularly for you.
video.space offers a paywall to suit a variety of subscription models, enabling you to provide access to your content on a monthly, annual, one-off, or free trial basis.
TVOD - Transactional Video on Demand
TVOD or Transactional Video on Demand is when users pay for the amount of content they watch – it can be broken down by individual videos or a series of videos.
This is the pay-per-view model used by Amazon Prime, where you pay for the videos you wish to buy or rent for a limited period.