When streaming services first became popular, they ushered in a new era of entertainment. A huge step up from live TV, streaming enabled users – for the first time – to watch any content they wanted, whenever they wanted.
Since then, streaming has only become more popular. As well as the services everyone has heard of – such as Netflix and Disney+ – a diverse range of brands and companies have created their own niche streaming platforms to reach wider audiences and capitalize on the value of video.
If you’re wondering how to create a streaming service, there are a number of key factors you need to consider. Whether your vision is to create your own Netflix, or something more niche and business-focused, we can help you put your best foot forward. Keep reading for our top tips on how to start a streaming channel.
1. Find Your Niche
The quality and appeal of your video content will make or break your fledgling streaming service. So, your first step should be to think long and hard about what you are offering and why. If you have an existing audience, take note of what interests them and build content around this. If you are starting from scratch, consider content types that are likely to have broad appeal and value to users. Some popular video content types include:
- Fitness – The option to subscribe to a fitness streaming service instead of attending a gym has rocketed in popularity for 2020 due to all of us spending much more time at home, and demand for this kind of content shows no sign of waning.
- Education – “How To” videos are another popular niche, and often users see the value in subscribing to receive advice and information from experts.
- Recipes – With video recipes, production costs are generally low. Their advantage over written recipes is that audiences can re-wind and re-watch the content, so they are easier to follow.
2. Build Your Streaming Platform
Video streaming is a vast, saturated industry. So, how do you stand out from the competition? Arguably the second most important aspect of creating a streaming service, besides your content, is the streaming platform itself.
Deciding to start from scratch and create your own platform is often not the quickest or most cost-effective solution. The preferred choice for many is a ready-made platform. There is a wealth of providers out there who make building a streaming service easy and can offer customizable templates for you to use. The end result is a user-friendly, library-like design that you can easily add to with custom categories and search options.
When making your choice, look out for providers whose offering is:
- Highly customizable.
- Capable of delivering useful data and insights.
- It's easy to use – both for you and your users.
- Mobile optimized.
- Compatible with a range of devices.
We pride ourselves on the fuss-free, feature-rich nature of our Video on Demand service, which ticks all the above boxes. And, unlike other providers, you can test our service out for free with a 30-day free trial.
3. Price your Video Content
What is your audience willing to pay for your video content and what is the best pricing structure for your business? These questions are fundamental when it comes to setting up a streaming service.
Make sure you do your research when it comes to pricing: look at competitors and market trends, but also ask your audience directly about the cost to gauge their willingness to pay.
For more in-depth advice on building a pricing model and maximizing profit, read our blog: How to Price your Video Content.
4. Market Your New Revenue Stream
After you’ve learned how to create your streaming service, you’ll need to market your new platform effectively to ensure you start earning revenue from it. Make sure you drill down on what makes your content and platform unique. Perhaps your streaming service offers more in-depth content than competitors or a different kind of user experience. These factors can influence audiences so they are important to showcase.
Staying active and engaged online is another great way to boost the visibility of your new platform. Advertise your content across social media, as well as respond to audience queries promptly and politely. This may seem like small actions, but the image you portray both on and off your platform will help build audience trust and set up your brand new streaming platform for success.
Join the Streaming Revolution: Try Video on Demand
You now have the knowledge you need to take the first step towards creating a streaming platform. Next, why not dip your toes in the water with a free 30 day trial of video.space, our easy to use, quick set-up video streaming service.
Want more advice and guidance? Talk to our friendly and knowledgeable team about your specific requirements. Send us an email at firstname.lastname@example.org today.