Grow Your Audience

How to Make Video a Source of Revenue: A Beginner's Guide

With global lockdowns and remote culture becoming the ‘new norm’ in the last few months, more businesses are embracing new kinds of innovation and moving online. Video streaming is increasing in popularity at a faster rate than ever, and the digital trend looks likely to stay long after the global uncertainties have passed. So, now is the perfect time to look at how to make video a source of revenue.

We’re supporting a range of organizations and individuals who all have one thing in common: they’re investigating the possibilities of streaming different kinds of video content to their audiences so that their businesses can continue from the safety of home.

How easy is it to make the shift to an online business, and how do you bring in revenue from videos? If you’re looking to set up your video subscription service, you’ll find all you need to know in this beginner’s guide.

How do you earn revenue from videos?

When you think of earning money from video uploads, the first thing that comes to mind is probably YouTube. As the most prominent video streaming service, YouTube attracts a lot of content creators who are chasing the dream of being an influencer. In reality, the majority of uploads earn pennies (or nothing at all), and, as a business, you’re likely to need a different solution.

Setting up your video subscription service enables you to connect with your audience, as well as provide content tailored to them. With your dedicated app, it’s easy to set up subscriptions and start using your video content as a revenue stream.

Creating a streaming service: Where do you start?

The first step to starting a virtual business and becoming an online coach, whether you’re offering workouts, art tutorials, educational lessons, or yoga, is to think about your content.

You don’t need the most expensive camera or an elaborate lighting rig, but think about quality: make sure the picture is clear, the sound is crisp, and the length of your videos is appropriate for the content. Next, have a look at what your competitors are offering and consider how your content measures up.

Having good quality content is the first and most vital step to successfully making video a source of revenue, so take the time to perfect what you’re offering, and the effort will pay off.

Going mobile-first

The next step to generating revenue from video is selecting the right streaming service. There are lots of options to choose from, but our Video on Demand platform is an excellent choice if you’re looking for a fuss-free, feature-rich solution.

More than 80% of users consume content via apps, so making sure the mobile experience is as good as it can be is essential. And you might want to think about the versatility of your service, too – the ability to stream directly to viewers’ TVs, using Roku, Android TV, or FireTV apps, will suit the needs of a wider audience.

Using the platform, you can launch a branded app ready to test, straight into the App Store or onto Google Play, in a matter of minutes. Then you can hone and refine your app with the help of your App Development Coach and set a launch date.

Finding your audience

So you’ve got a beautifully customized app, your videos are available on a range of devices, and you’re ready to start accepting subscribers. Now, how do you find them? Building an audience takes time, but here are our top tips:

  • Create social media profiles for your business and use them regularly.
  • Start a mailing list.
  • Engage with your local community.
  • Offer referral rewards.

If your business isn’t new, but your migration to video is, make sure your existing audience know about the changes you are making. As supporters of your business, they are likely to be the first subscribers on your new video streaming platform. If they like what you offer, their word-of-mouth recommendations will be a valuable tool to grow your business.

Get started today: Make video a new source of revenue

Whether you’re moving entirely online or just looking to use video as an additional revenue stream, get started today with a free 30 day trial of

Our friendly and knowledgeable team is available to talk about your video streaming requirements during COVID and beyond, so send us an email at to see how Video on Demand can work for you.